The Crowbar Awards 2013 Description : Objective : Organised by the Association of Accredited Advertising Agents Singapore (4As), the Crowbar Awards is an annual platform for emerging young creatives to showcase their best works and learn from their peers. Incepted in 2001, Crowbar stemmed from the industry impetus to ensure that local creative talent is developed and nurtured to ensure continuity on the high standards of creativity that Singapore is known for. The Crowbar Awards is a rich hunting ground for fresh talents, and winners are much sought after and quickly hunted down by prospective employers. Back then, students were encouraged to “grab a crowbar and break into the industry”, thus it was affectionately dubbed the Crowbar Awards. Today, Crowbar has grown from a local 1-day awards event to a week long festival event consisting of an Advertising challenge, Marketing challenge, Winners’ Workshop, and an Awards Show night, with participants coming from outside Singapore. Crowbar attracts over 1,000 entries from both local and overseas schools. In 2011, the awards attracted 1,249 entries from 39 schools across the globe, spanning countries such as Germany, Malaysia, New Zealand, and Shanghai. Entry Start Date : 21 Apr 2013 Entry End Date : 20 Jun 2013 Venue : One Marina Boulevard Award Fees Normal Price  22 Apr 2013 ~ 17 Jun 2013 Crowbar Awards 2013 Entry Fee : $30.00 Award Main Categories (A1) Posters (transit) (A10) Integrated Campaign (A11) Copywriting (A12) Art Direction (A13) Photography (A14) Illustration (A15) Typography (A16) Animation (computer graphics in TVC must) (A17) Art Direction (e.g. props, wardrobe,etc) (A18) Directing (A19) Editing (A2) Posters (non-transit) (A20) Cinematography (e.g. framing of scenes) (A21) Soundtrack and Music (no copyrighted music) (A22) Advertising promoting Social Responsibility (A3) Print/Press (Newspapers & Magazines) (A4) TVC: fully produced TVCs. (Max 60 secs) (A5) TVC (storyboards) (A6) Radio: fully produced radio commercials (A7) Radio (scripts) (A8) Direct mail (item sent via mail or delivery) (A9) Ambient Media: All non-traditional media (B1) Corporate and Brand Identity (B2) Packaging (B3) Editorial Publication (B4) Below the Line Collaterals (B5) Typography (B6) Illustration (B7) Others (3D product design, etc) (B8) Design a theme promotingSocial Responsibility (C1) Portraiture & Fashion (C2) Documentary (C3) Still Life, Nature and Landscape (C4) Conceptual/Narrative (C5) Digital Imaging & Experimental (C6) Photography-promoting Social Responsibility (D1) Online Advertising (D2) Applications (D3) Website & Microsite (D4) Social Media (D5) Online films/video (D6) Integrated (D7) Digital 3D Animations/Virtual Reality Apps (D8) Others (D9) Interactive/mobile-Social Responsibility (E1) Short Film: 20 mins max (E10) Editing (E11) Cinematography (e.g. framing of scenes) (E12) Soundtrack and Music (no copyrighted music) (E13) Film- promoting Social Responsiblity (E2) Documentary: 30 mins max (E3) 2D Animation: 10 mins max (E4) 3D Animation: 10 mins max (E5) Music Video: 5 mins max (E6) Experimental Film or Animation: 10 mins max (E7) Animation (e.g. character design, etc) (E8) Art Direction (e.g. props, wardrobe, etc) (E9) Directing Click HERE to participate in this Award.

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